Caffé Roma Takeover
December 2022
We brought our big Italian energy to Little Italy for our total holiday takeover of the neighborhood’s oldest bakery, Caffe Roma. The family-run institution that has been served up classic Italian eats since 1891 added a new, limited edition treat to its menu - the LDJ x Caffe Roma amaretti cookie with amarena cherries, which arrived in our custom printed boxes for the perfect hostess gift. As is our typical more-is-more style, we completely transformed the entire space wrapping it in La DoubleJ’s delicious Cherry and Lilium prints, covering everything from chair cushions, to tables, to shelves, to planters and even the entire outdoor dining area. Inside we laid our our entire Roman Holiday Collection and iconic homeware pieces on display, while Manhattanites on the move were given the opportunity to take their DoubleJ joy to-go with LDJ takeaway coffee cups. So much love for all our beautiful NYC friends who came out to share an espresso with us at the grand opening this week.