This Christmas holiday, we at La DoubleJ are bringing our joyful magic to Milan’s historic pastry shop Cucchi, from now until January 12th. We transformed Cucchi—without losing a drop of the legendary café’s old-world charm!– waving our print-tastic wand over everything from tabletops to windows.
For the occasion, we customized La DoubleJ’s first original print, a charming multicolored motif of flowers, berries and rabbits called Babe, and put it on chocolate boxes and wrappings for panettone, the 83-year-old pasticceria’s must-try specialty. And of course, we decked the café’s Christmas trees with oversize, fluoro-bright ornaments made by Mexican artisans, along with ribbon-tied bows and flowers. It is highly Instagrammable and already the site of many, many selfies.